Perhaps the reason that the big idea hasn't visited anyone in their sleep yet is that we haven't defined the 'problem' well enough.
the problem is - we need to raise the profile of SPA in it's apparent decline, and assure the world (and its funders) that SPA has a bright future. We need to do this in a site that is physically cut off from any standard flow of people and information in the main city. We need to do this in a site that is so beautiful that our natural and good instinct is to go low key and preserve things. We also need to provide students and faculty with a wonderful experience in the time they spend here, so that we are actually ensuring that bright future of our vision.
the biggest problem then seems to be - how to provide a peaceful, gainful built env education on this site, while also making SPA a go-to place for the rest of the city?
the big idea should answer this.
the problem is - we need to raise the profile of SPA in it's apparent decline, and assure the world (and its funders) that SPA has a bright future. We need to do this in a site that is physically cut off from any standard flow of people and information in the main city. We need to do this in a site that is so beautiful that our natural and good instinct is to go low key and preserve things. We also need to provide students and faculty with a wonderful experience in the time they spend here, so that we are actually ensuring that bright future of our vision.
the biggest problem then seems to be - how to provide a peaceful, gainful built env education on this site, while also making SPA a go-to place for the rest of the city?
the big idea should answer this.
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